Not Always About a Deal
Successful sponsorship relationships operate on a few mentalities:
- It’s not you and me…it’s we and us
- Constant communication…the good and the bad
- Human element recognition…people first and then business
Joli Blon is a popular Cajun waltz often referred to as the “Cajun National Anthem.” The McNeese Band began playing this song in 1951. In 1970, “Joli Blon” became the official school song. For McNeese sporting events, Joli Blon is “the thing.” While swaying side to side might seem silly, it really does have a strong following from the younger generation to the older generation.
And this year, here is our new grassroots marketing tactic to help build some excitement throughout the community. Our partners at Gator 99.5 (Townsquare Media) are traveling around to different organizations and playing Joli Blon. Our call is to see who is ready McNeese football and to encourage everyone to get their sway on…
This past year, I really enjoyed working with Bill McDaniel (@WMM_3). Not only was he a great teacher, but he was also a great partner in crime when it came to taking care of business (…legal business of course). And even though he is no longer at McNeese, we still push each other everyday as we are trying to make both of our institutions (McNeese and Texas A&M Corpus Christi) better.
A few weeks ago, Bill sent this sanp chat. With football season here, I felt it was a fitting graphic to post today.
What do your circles look like?
In honor of Elvis Week and me missing all the fun back at home, I have to pay some love to my DM & the King tab.
Ever since I have been a little girl, I have always had a thing for Elvis Presley. From his leather suits to his untamed hips, this great American icon created a whole new era of music and pop culture. He did not limit himself to one stage, but instead he saw many opportunities up for grabs. Elvis managed to take these opportunities and convert them into a recognizable brand that is still alive today.
From a marketer’s perspective, there is a lot to learn from Elvis’ branding efforts. Elvis’ brand shows that successful marketing is finding the perfect fit with what people are and will be attracted to. It is a matter of creating specific and identifiable traits. By looking at Elvis’ talent, passion, diversity, and style, there are so many areas to pull from that can help in establishing a brand.
Through it all, Elvis’ story reminds us that the possibilities are endless if you let your true personality shine and apply your talents with full effort.
What is D’s favorite Elvis song? HARD HEADED WOMEN
( ^ oldie but a goodie hahaha)
Over a year ago, I introduced everyone to Tommy McClelland’s (aka @tmcclelland) “3 R’s” of the hiring and decision making process. If you struggle with decisions, I encourage you to take a look at this process and find a way to apply it.
As I enter this 2014-15 season, I need to expand my skills. And fundraising is one of those skills on my list. While mastering the true skill of fundraising takes time, young professionals can still be good at it with the help of others, the desire to learn, and the guts to go for it. Therefore, I want to introduce y’all to Tommy’s ”3 F’s” of Fundraising.
1. FaceTime - You must get in front of your donors. They need to see you in person at least once a month.
2. Forecast - You must express a vision, outlook or a “forecast” for the direction and the needs of the department.
3. FollowUp - You must follow up with donors. Especially if they have already given the gift. Following up with them once they have donated is the ticket for continual giving.
Remember: You are not asking people for money to support you but for money to help support your organization.
That time of year again…the time to test our marketing plans. The time to avoid our failures from the previous year. And the time to turn our crazy ideas into reality.
In my blog post on Oct. 3, 2013, my staff and I did personal evaluations.
And in part of my evaluation I wrote,
"One thing I can improve on is the distribution of our marketing materials in order to not miss dates, maximize trade agreements, and capitalize on the moment. This will require me to develop an editorial calendar that is consistent and organized."
This year, McNeese Athletics is definitely more prepared in all angles, especially from a marketing distribution channel POV. While there will always be some gaps, it is pretty amazing how much I have learned from last year in order to be able to attack things this year. The second time around really is a totally different playing field. I guess we can say that good decisions and judgment come from experience and more often than not, there are some experience skills that just comes with time.
As I look to improve on last year, our working editorial calendar has been created well in advance before seasons start. Now, we are definitely more prepared than last year and have time to roll out with campaigns in a strategic way. But let’s keep in mind, we can only call this planning a success if my staff and I implement the editorial calendar to it’s fullest capacity.
Below you can see that our calendar is set (NOTE: things are subject to change etc given certain circumstances). Now, let the fun begin. Ready. Set. Execute.